Dutch retailer Albert Heijn has introduced a new in-store layout for its potato section, as well as new products, packaging, and information shelf cards, in a bid to promote sales of the vegetable.
The retail group says that Dutch consumers eat potatoes three to four times a week, on average, but are always looking for new ways to prepare and cook them.
Albert Heijn's potatoes are supplied by Nedato and Leo de Kock, who have helped the retailer to develop new shelving solutions, products, and modified packaging to make the potatoes more attractive for shoppers.
New Changes
All of the Albert Heijn potatoes will now be sold in transparent packaging so that the products can be clearly seen.
The retailer is also expanding the range on offer, with options to buy smaller packages or loose potatoes to prevent food waste.
The potato assortment will be divided into four different groups, highlighting what the produce can best be used for, and additional information will be given on each individual variety.
In 220 of the retailer's larger stores, a new herbs and seasoning shelf will also be introduced.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.
