Arla Foods has appointed Sarah Baldwin as vice-president for marketing, with effect from January 2014.
In her role at Arla, Sarah will lead the UK marketing function, taking responsibility for the delivery of the branded and own label marketing strategy across Arla’s key dairy categories, including milk and cream and cheese. 'In addition, Sarah will take ownership of driving the business’s innovation agenda', according to Arla.
Baldwin has ten years’ dairy industry experience and joins the cooperative from Asda, where she was category director for the core chilled business. Prior to her position at Asda, she held dairy brand and customer marketing roles within the dairy industry.
Commenting on the appointment, Peter Lauritzen, CEO for Arla Foods UK said, “Sarah brings valuable category and retail experience to Arla. She has a wealth of experience about the cooperative, having worked closely with Arla’s marketing and commercial team during her time at ASDA."
© 2013 - ESM: European Supermarket Magazine by Ellen Lunney
