Fresh Produce

Belgium's Greenyard Names New Co-CEO

By Dayeeta Das
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Belgian fresh produce giant Greenyard has appointed its chief transformation officer, Marc Zwaaneveld, as the new co-CEO of the company.

Zwaaneveld will share the role alongside chief executive, Hein Deprez.

The decision was a part of the company's plan to prioritise transformation and improve its performance in the next financial year.

Strategic Partnership Model

Under the new arrangement, Deprez will focus on rolling-out Greenyard’s strategic partnership model with retailers.

Zwaaneveld will ensure a fast and efficient revitalisation of the company by the seamless implementation of its transformation plan.

Apart from preparing concrete action plans, the company is also making progress in exploring funding options.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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