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Bord Bia Criticised By Dutch Animal Welfare Group Over 'Beef Sustainability' Claims

Published on Jun 12 2020 12:19 PM in Fresh Produce tagged: Trending Posts / Ireland / Bord Bia / Sustainability / beef / Paywall / Wakker Dier

Bord Bia Criticised By Dutch Animal Welfare Group Over 'Beef Sustainability' Claims

Dutch animal welfare Wakker Dier has taken aim at Irish food industry body Bord Bia, describing the claim that Irish beef is sustainable as 'misleading' and 'unfair'.

Quoting an investigation from the Dutch advertising code committee, Reclame Code Commissie (RCC), which claimed that Bord Bia's messaging 'puts the consumer on the wrong track', the animal welfare group pointed to a report in Albert Heijn's Allerhande magazine last September, which stated that Irish cattle are provided with ample space during winter.

In response, Bord Bia said that it was 'surprised and disappointed' with the findings of the advertising committee with regard to how it represented space, housing and sustainability in the brochure.

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