Cadbury Dairy Milk now has a new re-closable rapper. The new look will be across its eight variants which includes Caramello, Mint Crisp, Turkish, Fruit & Nut, Golden Crisp, Milk Chocolate, Wholenut and Tiffin.
Each of the eight bars will have a unique symbol for each flavour in the range.
The recipe and taste will stay the same.
“We’ve tried to come up with a better way to express our brand personality thorough the packaging in a way that’s more ownable for us. There are aspects of the design that we’ve been doing for years and therefore competition has copied us.” said Matthew Williams, Cadbury marketing director at Mondelez International.
ADVERTISEMENT
