Carrefour Poland has announced that it has introduced its new Food Transition strategy in Poland, and has signed the first 'farmer contracts' with seven farmers.
The purpose of the Food Transition strategy is to make the whole consumer experience as comfortable as possible, providing its shoppers with uninterrupted access to high-quality food products at affordable prices.
To do so, Carrefour is implementing an environmentally-friendly agricultural plan in Poland, starting this year. The retailer is making organic products available to as many people as possible, is promoting local and regional products and is providing farmers with long-term support as they switch to more ecological farming methods.
These projects will be funded by the Carrefour Foundation.
By entering into these 'farmer contracts', Carrefour will be able to ensure a constant supply of products from verified producers, the retailer said.
This way, customers will have access to a high-quality range of fruit and vegetables, all of comparable appearance, taste and size. Concurrently, producers will be guaranteed stable sales of their products, meaning they will be able to plan ahead.
In April, Carrefour Poland signed agreements with seven Polish fruit and vegetable producers in order to boost its supply of fresh produce.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Aidan O'Sullivan. Click subscribe to sign up to ESM: European Supermarket Magazine.