China's Poultry Giant Goes To Lab In Quest For Meatier Chickens
China's top poultry producer, Guangdong Wen's Foodstuff Co. Ltd, is turning to genetic science to target the country's fast-growing supermarket and fast-food sectors.
Wen's is drawing on an in-house gene bank and breeding unit to create new varieties of meatier chickens for processing at slaughterhouses to better serve restaurant chains and supermarkets, Wen Pengcheng, a director of the company and its largest shareholder, said in an interview with Reuters.
That represents a sharp departure from Wen's roots serving local markets, where the animals are sold alive to customers.
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