Supermarket chains Colruyt and OKay will no longer sell endangered fish species in-store, following a review of the chains' sustainable fishing practices over the last year.
The retailer chain has been developing a 'more sustainable alternatives' for its fish range, with four products removed from the range.
The full range of fish on sale at the chains was evaluated by the Institute for Agricultural and Fisheries Research (ILVO), based on four sustainability criteria: fish type, ecological impact of fishing, sustainability of fisheries and animal welfare.
Some of the more sustainable fishing processes adopted by the retailers include the opening of a new haddock fishing ground in the Barents Sea, which is located north of Norway and Russia.
OKay and Colruyt will continue to monitor the sustainability of their fish assortment with close monitoring.
© 2013 - ESM: European Supermarket Magazine by Ellen Lunney
