Finland's S Group Sees 'Unprecedented' Growth In Fresh Fish Sales
Finnish retailer S Group has announced that the sales of fresh fish increased by a fifth in S-food outlets in the past year.
Antti Oksa, selection director at S Group, said, "Such a significant increase in sales of fresh fish in our stores indicates that we have succeeded in increasing the popularity of fish.
"We started a campaign for domestic fish a year ago in May. Such a change in one product group is completely unprecedented."
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