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Finland's S Group Sees 'Unprecedented' Growth In Fresh Fish Sales

Published on May 14 2020 7:39 AM in Fresh Produce tagged: Fish / finland / S Group / Paywall / World News

Finland's S Group Sees 'Unprecedented' Growth In Fresh Fish Sales

Finnish retailer S Group has announced that the sales of fresh fish increased by a fifth in S-food outlets in the past year.

Antti Oksa, selection director at S Group, said, "Such a significant increase in sales of fresh fish in our stores indicates that we have succeeded in increasing the popularity of fish.

"We started a campaign for domestic fish a year ago in May. Such a change in one product group is completely unprecedented."

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