Intermarché Ceases Sale Of P1-Category Meat In Stores
Intermarché has issued a statement saying that it will no longer sell P1-category meat in its stores. P1-category meat is generally classified as being of lower quality than other types of meat, and is also less tender.
In making the move, the French retailer says it is striving to promote 'Mieux Produire' (Better Produce) and 'Mieux Manger' (Better Eating)
"Stopping the sale of P1-type meat is a strong commitment to support the beef industry," said an Intermarché spokesperson, who added that the retailer is now focused on delivering better quality meat.
The classification of animals intended for slaughter is based on the muscular development of the animal. P1 animals, usually dairy cows, are therefore at the lowest level of classification, with the lowest tenderness.
This is why P1 meat is mainly oriented towards minced meat, the mincing mode eliminating the tenderness defect of the meat, without affecting the nutritional quality.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Solene Main. Click subscribe to sign up to ESM: The European Supermarket Magazine.