Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Fresh Produce

Germany's Kaufland Launches 'Außenklima'-Certified Pork

German retailer Kaufland has announced that it has introduced pork with Außenklima(Outdoor Climate)-certification by Haltungsform - an organisation that promotes animal welfare.

The certification means that the pork is sourced from livestock reared on farms that provide 40% more space to animals than required by German laws.

The pigs are fed on a GMO-free diet and have access to outdoor space.

'Animal-Friendly' Meat

Stefan Rauschen, managing director of fresh purchases at Kaufland, said, "Many of our customers like to enjoy a nice piece of meat, but want to be sure that it comes from an animal-friendly [source]."

In the refrigerated section, the Außenklima-certified pork is part of Kaufland's newly launched private-label range K-favourites.

The variants include pork mince, pork schnitzel, pork loin, and pork belly.

In the meat service counters, Kaufland's 'Wertschätze' pork has acquired the certification.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days