Only 11% of the Spanish adult population eats the five recommended portions of fruits and vegetables, according to a study by Lidl Spain.
However, respondents also said they have increased their vegetable consumption over last five years, valenciafruits.com reports.
The I Lidl study also revealed that 30% of Spanish children and teenagers eat fruits and vegetables only once per day. Some 36% of parents believe that their children are not eating a sufficient quantity of fruits and vegetables.
The results inspired Lidl to launch a new campaign, 'Frutitour', to make consumers aware of the importance of including vegetables in their diet. Frutitour will cover around 70 municipalities.
Lidl is the largest buyer of Spanish produce; in 2015 the company bought €3 billion worth of local produce.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Roeder. To subscribe to ESM: The European Supermarket Magazine, click here.
