Apple brand Miss Chef is launching a new campaign that will feature more flattering packaging and an enhanced website.
The brand will soon be bringing its dedicated website online, where shoppers can find out more about the apple's qualities and browse brand-new recipes.
The product will also now be displayed in a premium tray for four to six apples, with fluted edges.
It will be designed in the brand's colours and include more than 20 recipes on the back, made exclusively for the Miss Chef apple and tailored to the eating habits of particular countries.
'Round Price' stickers will also be affixed during the packaging process.
In addition, Miss Chef will be offering new marketing tools, such as the '100% satisfaction guarantee' trial offer, instant discount coupons, on-pack promotions, and cooking competitions, in order to build up momentum for in-store visibility and rotation.
Miss Chef is a cooking and baking apple of the Cripps Pink variety, and makes use of volumes not meeting the Pink Lady specifications.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Karen Henderson. To subscribe to ESM: The European Supermarket Magazine, click here.