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Fresh Produce

Nearly Two Thirds Of Consumers Look For Traceability Labels When Buying Seafood

According to a study conducted by the Marine Stewardship Council (MSC), consumers place great importance on sustainability and traceability labels when deciding to buy seafood.

The study, according to FinancialFood.es, consisted of a series of interviews of over 16,000 fish and seafood consumers from 21 countries, and found that 55 per cent don't trust the labels on the fish and seafood products they buy.

This number is even higher in some countries, such as Spain, where 61 per cent of consumers find it hard to believe what products claim.

A total of 65 per cent said they want to know that their fish can be tracked all the way through the supply chain to a sustainable origin, with the vast majority of Chinese consumers (81 per cent) agreeing to such a statement.

The study pointed out that the use of traceability labels and eco-friendly certifications is a decisive factor for consumers when purchasing seafood. On a global scale, 63 per cent of consumers said that they trust a product more if it features these labels.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Gabriela Guédez. To subscribe to ESM: The European Supermarket Magazine, click here.

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