German retailer Netto Marken-Discount has rolled out avocados and oranges featuring the plant-based Apeel coating in all 4,260 outlets across Germany.
Developed by the US-based company, Apeel Sciences, the invisible coating prolongs the shelf life of fruit and vegetables.
The colourless, odourless coating slows down water loss and oxidation, enabling fruit and vegetables to stay fresh for longer.
Presently, all Chiquita avocados and oranges sold under the ‘Lieblings’ banner will be coated in the innovative film.
Netto Marken-Discount claims to be the first discounter in Germany to introduce the coating at a national level.
In December 2019, the retailer introduced avocados featuring the coating in selected outlets.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.