Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Fresh Produce

New Season For Calinda Strawberries Is 'Raring To Go', Says Special Fruit

Enjoying a flavourful strawberry with a crisp bite in January? It may seem like a fairy tale, but it’s closer to the truth than you might think.

For the third year in a row, Special Fruit is putting the Calinda premium variety on the European market. During this time, this strawberry has evolved into the best alternative to a tasty, Spanish spring strawberry. It has an incredible shelf life, a deep red colour, and a sweet, juicy flavour.

The faith in this variety is so strong that, in the past year, Special Fruit has invested in more cultivation land in new regions, full-time cultivation assistance, and new, innovative 400-gramme packaging.

Sustainability in the production process was also taken into account. Calinda's ambition is to cultivate a strawberry in the near future that is certified 'zero residue' under the supervision of Zerya specialists. In addition to this, there are also quantities of organic Calindas available.

Calinda is a masterpiece by Fresh Forward Breeding, one of Europe’s most valued developers, having already introduced the Sonata, Rumba and Jive varieties.

You can enjoy these strawberries from mid-January to late May. Special Fruit and Foodpairing, an online tool for creating flavour combinations, has developed an original recipe that is slightly more savoury than the well-known sweet version. The basic ingredients are tomato, Parmesan, basil, and Calinda strawberries.

For further information, visit www.specialfruit.com.

Sponsored content. © 2017 European Supermarket Magazine – your source for the latest retail news. To subscribe to ESM: The European Supermarket Magazine, click here.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days