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Fresh Produce

Norgesgruppen Works With Farmers To Sell ‘Early Harvest’ Produce

Norway’s Norgesgruppen has announced that it is working alongside farmers to ensure that early harvest products are made available for sale in its stores.

The long, dry summer led to the early ripening of a variety of fruit and vegetable types, the retailer said.

While these products would ordinarily have been deemed substandard for sale in stores, Norgesgruppen is offering them at a reduced price, to ensure that farmers don’t have to dump perfectly edible produce.

Onions and cauliflower are among the products most affected, according to the retailer.

Collaboration

“This is a good example of solutions-oriented collaboration throughout the value chain,” said Pål Westby, category director for fruits and vegetables at NorgesGruppen.

The retailer said that it is looking at amending the quality threshold for other categories that might similarly have been impacted by the summer weather.

"We work every day to reduce food efficiency,” Westby added.

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.

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