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Italian Beer Industry Looks To Recover After COVID-19 Impact

Published on Nov 25 2020 8:58 AM in Drinks tagged: Featured Post / Beer / Heineken / Italy / Paywall / Osservatorio Birra

Italian Beer Industry Looks To Recover After COVID-19 Impact

The Italian brewing industry saw beer production fall by more than a fifth (22%) in the period most affected by the COVID-19 pandemic, from March to June 2020, with only a limited recovery in the months that followed, new data has shown.

According to figures published by Osservatorio Birra, a peak drop of 30% in production was seen in the period March-May, while a timid recovery took place in July (+8%) and August (+2%).

The lockdown period pushed down the value of the beer sector by almost €1.6 billion, with a loss of about 21,000 jobs along the entire supply chain in a six month period.

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