Peter McBride has been appointed chairman-elect of Zespri, one of the world's leading suppliers of kiwi fruit. McBride has been a kiwifruit grower since 1989 and he and his family have invested in, and been committed to, the growth of the kiwifruit industry through their orchard holdings since 1979.
Beyond the kiwifruit industry, his career has also involved agribusiness development and management of apple and dairying enterprises. McBride is also the current chairman of Kiwifruit Vine Health, the pan-industry body established to manage the response to the kiwifruit vine-killing disease Psa-V.
“The kiwifruit industry, with Zespri as its marketer, is one I have an enormous passion for. It is New Zealand’s largest horticultural exporter and Zespri is one of the world’s leading horticultural marketing companies.
“While the industry has had a very tough time from Psa – and its impacts will continue to be felt for a number of years yet – I believe we will overcome the disease. As Zespri chairman, I will be committed to doing all I can to navigate the industry through these current tough times and returning it to its long-term growth path.
“Zespri’s challenge is to return as much money to growers’ pockets as possible, while ensuring the company retains the capability to take advantage of long-term growth opportunities as the industry overcomes Psa,” McBride said.
Outgoing chairman John Loughlin said McBride is known for his industry leadership in innovation and plant breeding, as well as his work as a long-serving Zespri director.
“Peter’s knowledge as a grower, his chairmanship of KVH and his business experience makes him the ideal person to lead Zespri through the significant challenge of Psa. I know that Peter will serve the industry well during his time as chairman,” Loughlin said. (8 Nov)
Source: FreshPlaza
