Pink Lady® Europe has launched a design competition that will see a hundred fashion, design and graphic design schools across Europe vying to design the new Pink Lady® shopping bag.
The Pink Lady® Design Contest has been develop to 'encourage talented young people [and] share a unique experience with the general public', the company said in a statement.
Members of the public will be called on to visit the competition website and vote for their favourite design. A judging panel, which includes fashion designer Agatha Ruiz de la Prada will bring the adventure to a close by choosing the competition’s winner.
The winning designer will receive a prize of €2,500 and will see their design printed on one million shopping bags distributed throughout Pink Lady’s ® European markets.
For more information, visit www.thepinkladydesigncontest.com
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