Ahead the unveiling of its new season fruit, which is due in October, Pink Lady is gearing up for the Fruit Attraction trade show, a major international event for the fruit and vegetable section, which takes place from 5-7 October in Madrid.
More than 55,000 delegates are expected to attend Fruit Attraction this year, which offers Pink Lady the perfect opportunity to strengthen its commercial relations around the world and present its innovations in marketing, as well as its new sales development tools.
These include the new punnet for Miss Chef (its cooking and baking apple), Pinkids’ exclusive partnership with Ice Age, and the brand's new shopping bag.
Pink Lady will feature in a 56 square metre stand at Fruit Attraction, which is twice the size of its stand last year. The impressive design showcases the brand’s ambition for this new season, which is expected to record a 10% increase in volumes.
Also, in line with Pink Lady's brand values, the stand has been built from natural materials that can be recycled.
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