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Fresh Produce

Pink Lady® Rewards Sustainability Initiatives

The 2,800 growers of Pink Lady® in Europe – as well as the 100 packing houses, 15 distributors and 11 approved nursery gardeners – develop projects with a strong social dimension.

As part of its social-responsibility programme, Imagine, which aims to reinforce overall performance through social progress, environmental protection and economic efficiency, Pink Lady® Europe has chosen to reward and encourage the commitment, creativity and initiative of everyone who is sustaining the adventure that started more than 20 years ago.

Out of 20 French, Spanish and Italian applications that presented projects on innovation, environmental protection, social progress and the younger generation, Pink Lady® Europe has awarded prizes to the six best sustainable initiatives in its sector.

These were presented at the annual meeting of Pink Lady®, in Montauban, France, on 13 December.

Sustainability Goals

“For us, the goal of this programme is to make our members proud again and to share the amazing things that are done in the orchards, so as to spread our best practices and highlight the people who are committed to innovating and guaranteeing the excellence of Pink Lady® apples,” said Didier Crabos, Chairman of the Pink Lady® Europe Association.

“It's also a way of showing that social responsibility is an integral part of our daily life, and it takes us beyond the individual experience and towards collective mobilisation – a key point in the philosophy of Pink Lady®," Crabos continued.

Crabos added that the first competition was a "great success" and will be repeated in 2018. The winning projects will now be examined and may be developed or duplicated by Pink Lady®.

© 2018 European Supermarket Magazine – your source for the latest retail news. Sponsored content. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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