PinKids, The Pink Lady Apple For Children

Pink Lady has created an offer just for children under the brand name PinKids. This new offer of small apples has the same taste and texture as its big sister and is subject to the same quality controls. The range will be launched in early January 2012.  A PinKids theme artistically designed to appeal to children aged between four and eight includes a mascot couple selected by children (Mosaïque consumer study and quantitative studies performed in schools - 500 children, 2011). For the next three years, PinKids and Disney will join forces. The complementary partnership, combining Pink Lady’s quality and image with Disney’s magical and wonderful world, will endorse PinKids’ image and communication throughout the European Union, starting with the packaging of prepacked trays of 4, 6, and 8 apples and bags of 8 fruits.   The emblematic Disney characters of Mickey and Minnie have been selected to promote PinKids. (Nov 23)   © 2011 -ESM:European Supermarket Magazine