Dutch retailer Plus has announced that it has reduced the price of many popular fruit and vegetable SKUs.
The move has been introduced to promote healthy eating among customers by offering affordable fresh produce options.
The range will be known as 'Laagblijver', and will bear a distinct purple logo for easy identification.
The Laagblijver range will include products including broccoli, peppers, apples, cucumbers, tomatoes, courgettes, and mushrooms.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
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