DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Fresh Produce

Rachel's Organic Launches New Greek Yogurt Range

By square1
Share this article
Rachel's Organic Launches New Greek Yogurt Range

Luxury yogurt maker Rachel's Organic is launching a new range of Greek-style natural yogurts, which have been tailored to consumer preferences.

The new collection, which comes in four variations - organic Greek-style natural yogurt, Greek-style set natural yogurt, Greek-style natural low fat yogurt and fat free natural yogurt.

The new range boasts a less acidic and powdery taste in comparison with other natural yogurt products, with enhanced flavour and improved organoleptics.

"In the UK, the natural yogurt offering is limited in its variety and consumers are often unclear about the usage of the flavour, deeming natural yogurt as solely a base ingredient," said said marketing manager Andrew Curzon.

"With a clear gap in the market to inspire customers to recognise the quality value that natural yogurt has to offer everyday diet and cooking, Rachel's has created a versatile collection with a strong focus on flavour to reinvent the way consumers regard natural yogurt."

ADVERTISEMENT

Available from September onwards at Waitrose, Sainsbury's, Tesco and online at Ocado priced at an RRP of £1.89 for a 450g pot.

 © 2013 - ESM: European Supermarket Magazine by Ellen Lunney

 

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.