Russia’s Dixy Increases Range Of Local Fruit And Vegetables
Russian retailer Dixy Group has announced that it has increased the share of Russian fruit and vegetables on sale in its stores, with the total share of turnover of locally-sourced vegetables up to 65%.
The group said that this category growth was due to ‘the expansion of partnerships with Russian agricultural
holdings’. It said that it formed partnerships with an additional 50 suppliers of fruit and vegetable products in the first 11 months of the year.
“When making procurement decisions, Dixy always prioritizes local manufacturers,” said ays Denis Vasiliev,
Commercial Director of Dixy Group. “Such cooperation helps to reduce logistics costs, as well as avoid the effect of currency fluctuations on procurement price. Besides, we note that Russian products are the ones that traditionally attract customers’ interest.”
Certain categories are seeing a greater percentage of local sourcing than others; in cucumbers, the share of local produce is 89%, while in tomatoes it is 73%.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.