Fresh Produce

VanDrie Group: Controlled-Quality Veal

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The VanDrie Group has been synonymous with quality veal since the 1960s, with the family-owned business now the global market leader in the veal sector. The vertically-integrated business exports 95 per cent of its total annual production, providing 28 per cent of the total demand for veal across Europe.

VanDrie Group is also a market leader when it comes to sustainability and animal welfare within the veal category. Its Safety Guard initiative is an integrated quality system that assures food safety, animal welfare and environmental management throughout the production chain.

At this year’s Alimentaria, the group will be unveiling its newest innovation, a skin-packed veal product with a long shelf life that can be packaged either as a branded or private-label product. It is ideal for retailers seeking to expand their offering in this growing market.

In addition, the group will be showcasing its other high-quality veal products and its Vitender product-innovation initiative, in which calves are fed a fibre-rich diet and provided with optimum care, a level of quality that is reflected in the meat.

Come visit VanDrie Group at P5 – E522 at Alimentaria 2016, or log on to www.vandriegroup.com for more information.

© 2016 European Supermarket Magazine – your source for the latest retail news. To subscribe to ESM: The European Supermarket Magazineclick here.

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