British yoghurt producer Yeo Valley is to launch a blood orange flavour in its 450g 'big pot' yoghurt range.
The new variety, which is to be launched in-store from 9 September, is made with a blend of blood orange juice and rich caramel sauce and will retail in Tesco, Sainsbury's, Asda and Waitrose at a recommended retail price of £1.50.
The launch follows a limited edition Mango, Peach & Passionfruit flavour, which was unveiled by the dairy producer for summer 2013.
© 2013 - ESM: European Supermarket Magazine by Ellen Lunney
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