Intermarché has seen the strongest growth in the French grocery sector in the past month, according to the latest Kantar Worldpanel market share data.
According to the data, which covers the period from 9 July to 5 August, Intermarché registered the fastest growth amongst the big players, gaining 0.3 percentage points to sit on 14.8% market share.
This was due to improvements in Intermarché's price positioning and range, according to Kantar Worldpanel.
Good Performance
Rival Système U also had a strong period, gaining 0.2 percentage points, with the retailer now holding 11.1% market share, thanks to the recruitment of new shoppers and an increase in the frequency of purchase.
Système U also increased its media investment, in radio, press and TV, during the period.
Carrefour, which holds 20.3% market share, posted marginal growth of 0.1%, largely due to its online and proximity formats, particularly Carrefour Market, which accounts for 7.3% of the market.
Géant, Casino Supermarkets and Franprix all gained 0.1 percentage point in the period. As in the last period, Delhaize and Aldi both saw their growth remain flat.
The period saw French households increase their spending by 2.4%, an indication of 'increased dynamism' in the market, according to Kantar Worldpanel.
E-Commerce Growth
French consumers are also moving online in greater numbers, with e-commerce purchases rising 0.4 percentage points in the period. Online grocery sales now account for 5.5% of the market.
Convienence gained 0.1 percentage points, continuing the positive momentum already seen over previous periods.
According to Kantar, 4.85 million French customers ordered groceries online in the last 12 week period, an increase of 350,000 customers year on year.
Convienence gained 0.1 percentage points, continuing the positive momentum already seen over previous periods.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Matthieu Chassain. Click subscribe to sign up to ESM: European Supermarket Magazine
