After announcing a remarkable 31% rise in 2013 sales last week, German confectionery company Halloren has laid down plans to expand into the fast growing markets of Thailand, Korea and North America.
Last week the company revealed that sales for the 2013 fiscal year reached a record €118 million, thanks largely to its export business, while consolidated net profit was up 8% to €2.23 million.
In a statement issued by the company, CEO Klaus Lellé saud that "we are confident that the growth engine for the Halloren Chocolate Group will be the export markets of the future".
Marketing director Annika Kleinschmage told industry trade publication ConfectioneryNews that "in the future we want to focus on North America and Asia, especially in Thailand and Korea."
Halloren also revealed plans to invest €5 million in production and packaging at its Delitzsch plant in Germany.
© 2014 - European Supermarket Magazine by Enda Dowling
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