A pan-European survey of packaging professionals by easyFairs found that sustainable, 'green' packaging is set to be a leading trend in the coming years.
While cost reduction and enhancement of brand image are the main drivers of innovation, environmental issues are an increasingly important consideration and is expected to push innovation forward over the next five to ten years. The results show that 47 per cent of the packaging professionals who responded to the survey consider environmental responsibility a part of their brand.
Germany was highlighted as the most progressive European country in relation to sustainable packaging and Apple and Coca-Cola emerged as the most respected brands. 54 per cent of respondents said they believe packaging budget will remain unchanged over the coming year.
The survey had around 2,600 respondents from the packaging industry, with the majority based in northern and central Europe, Spain and the UK.
Sponsored by Packaging News magazine, the survey identifies trends in the packaging industry and is available from easyFairs, priced €195. (6 Sept)
© 2012 - ESM: European Supermarket
