Growing Taste For Aperol 'Spritz' Lifts Spirits At Campari
Strong demand for Campari's bright orange Aperol liqueur in Europe, and also the United States, helped to boost sales and profitability for the Italian drinks group in the first half of the year.
Campari's 'aperitif', Aperol, has been benefitting from a renaissance for cocktails and a preference for low-alcohol drinks among young consumers.
Aperol, once a niche product sold mostly in northern Italy to make the Spritz cocktail, has become one of the group's best-selling products. Its sales rose by 24.7% in the first half of the year.
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