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Gruppo San Benedetto Leader For Third Year Running

By Branislav Pekic
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Gruppo San Benedetto Leader For Third Year Running

For the third year running, Gruppo San Benedetto has been named the market leader in Italy in the non-alcoholic beverages category.

Last year, the group achieved a 15.8% share of the market in volume terms, which represented growth of 0.4% o the previous year.

The San Benedetto brand has consolidated its leadership in the Mineral Water (11% share), Ice Tea (30.4%) and Low Calorie Carbonated Soft Drinks (36.8%) categories.

In addition, its Energade brand is still the best-selling brand in the Sport Drinks category, with a 34.7% share in volume terms.

The group's performance was outlined by GlobalData, an international research and market consulting company.

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Earlier this year, Gruppo San Benedetto was named as the company with the best reputation in the non-alcoholic beverages category, by the Reputation Institute.

With a presence in 100 countries and on five continents, Gruppo San Benedetto posted a consolidated turnover of €756 million last year.

The business operates across all non-alcoholic beverage segments, including mineral waters (San Benedetto, Antica Fonte della Salute, Acqua di Nepi, Guizza Pura di Roccia and Cutolo Rionero Fonte Atella); flavoured waters (Aquavitamin and San Benedetto Ice Formula Zero); fizzy drinks (San Benedetto and Schweppes); ice tea (San Benedetto and Guizza); products for children (San Benedetto Baby); sports drinks (Energade); tonic waters (Schweppes); flat drinks based on juice (Oasis and San Benedetto Succoso); and aperitifs (Ben's Ginger Spritz, and Schweppes).

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine

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