More Than Half of Italians Prefer Neighbourhood Stores, Study Finds
The proximity channel is back in fashion in Italy, with 55% of Italians preferring to do their grocery shopping in neighbourhood stores, a new study has found.
According to the research, from the Italian General Confederation of Enterprises (Confcommercio) and the Italian Federation of Food Retailers (FIDA), the success of the proximity channel is due to accessibility and a positive staff experience, as well as new innovations such as online grocery and category specialisation, for example, gourmet ready-to-eat meals.
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