Britain is reportedly falling out of love with some of its top brands, including the likes of Heinz, Whiskas and Kingsmill.
According to the MailOnline, household names such as Cadbury, Whiskas, Heinz and Kingsmill are suffering sales falls of more than 10 per cent as shoppers switch to budget chains.
In recent years, budget supermarket chains such as Aldi and Lidl have been clever in banning many of the top brands from their shelves and replacing them with copycat products which are sold at a fraction of the price.
At the same time, the 'big four' stores, Tesco, Asda, Sainsbury’s and Morrisons, have also cut the shelf space given to top brands in order to push their own label alternatives.
The MailOnline reports that changes in eating habits, concerns about sugar consumption and a decision to cut back on carbs, particularly bread, are also playing a part.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Ciara Mooney.
