Austrian retailer Hofer has unveiled a new private label honey range, produced by Austrian beekeepers.
Hofer says that the new range is a high-quality honey line that will feature the name of the original beekeeper on every jar of honey.
As part of its 'Projekt 2020' sustainability product, Hofer created a bee-protection-fund to promote bee conservation projects.
As well as the launch of the new products, this campaign also involves a tie up with local schools and an apiary next to Hofer's headquarters in Sattledt.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Fabian Novakovics. To subscribe to ESM: The European Supermarket Magazine, click here.
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