DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5

Austria's Hofer Reaches 100 Branches In Vienna

By Publications Checkout
Share this article
Austria's Hofer Reaches 100 Branches In Vienna

Austrian discounter Hofer is celebrating the milestone of reaching 100 stores in the country's capital city, Vienna.

The first Hofer market in Vienna was opened in 1974, and the retailer now operates stores in each of the city's 23 districts, employing over 1,900 people.

"With its almost two million inhabitants, Vienna is a very important location for Hofer," said Günther Helm, chief executive of the retail group.

"All the more pleasing, of course, is that the Viennese people like to shop at Hofer. As a result of the unbroken growth of the federal capital, we will continue to consolidate the branch network in the coming years in order to be as close to the customer as possible."

Viennese Network

A wide range of Hofer outlets can be found across Vienna, including the retailer's smallest branch, located in Alserbachstraße, and a number of stores in historic buildings.

ADVERTISEMENT

The retailer also began testing its sustainability initiative, Project 2020, in the city, installing solar panels and e-charging stations.

Hofer says that it will continue to grow its network in Vienna in the coming years, and maintain its market share in the city, which currently stands at 23.2%.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.