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In Ice Cream War, Upstarts Grab Freezer Space From Ben & Jerry's

Published on Jan 5 2018 2:30 PM in A-Brands tagged: Nestlé / Unilever / Ice Cream / Ben & Jerry’s / Yasso

In Ice Cream War, Upstarts Grab Freezer Space From Ben & Jerry's

The battle in the freezer case is heating up. That means more bad news for Big Food.

A small but growing pair of upstarts is grabbing market share as Nestlé and Unilever, reigning emperors of ice cream, watch their brands slump.

Now the newbies themselves are going head to head. Yasso, the maker of frozen Greek yogurt bars, is launching a line of pints in a direct challenge to Halo Top, the low-calorie ice cream whose sales ballooned to nearly $300 million last year.

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