Il Viaggiator Goloso, the premium private label brand of Italian retailer Unes, has opened a new retail area within a hypermarket, in addition to launching a new line of rice products.
Besides two dedicated stores in Milan, Il Viaggiator Goloso is now present within the Iper hypermarket in Verona's Le Corti Venete Shopping Mall, with a range of around 600 products.
Rice Launch
The company has also announced the launch of Riso Anno Mille, a new product line consisting of three rice references - Carnaroli, Arborio and Rosa Marchetti.
The products are created in Cassinazza, in the province of Pavia, and will be available in all Unes, U2 Supermercato and Il Viaggiator Goloso stores at a price of €2.90.
They will also be available at Hyper La Grande 'I' stores and on Amazon Prime Now.
Meanwhile, Il Viaggiator Goloso has closed week 44 of the year (up to 5 November) with 48.4% sales growth compared to the same period in 2016.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine
