Italian grocery retailer Unes has opened its third store dedicated to its premium private label brand Il Viaggiator Goloso.
Located in Buccinasco near Milan, the new store extends over an area of approximately 1,500 square metres. It features a butcher counter, fishmonger, and fruit and vegetable department, as well as a wine section and a sushi bar.
As well as food, the assortment also includes home and personal care products, for a total of 10,400 references, of which more than 2,000 are private label.
The store also offers services such as mobile phone charging, electric car charging, and home delivery. An Amazon Locker self-service pickup point will soon be available, according to the retailer.
To promote the new store, customers will receive a free shopping bag until 3 December, along with €15 in spending vouchers.
The two other Il Viaggiator Goloso stores are also in the Milan area. The second outlet, located in Basiglio, was opened in September of this year.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine
