The UK arm of advertising firm Droga5 has been selected to take the promotional reins of Danone’s original yoghurt brand, Danone, MoreAboutAdvertising.com has reported.
The advertising business already controls the accounts of smaller Danone brands such as Danio, Danacol, and Danonino. Activia and Actimel are not included in the account.
In order to secure the stewardship of Danone’s eponymous yoghurt brand Droga5 had to triumph over BETC Paris, Danone’s French advertiser, adam&eveDDB, and Mother.
It has been speculated that Droga5 will begin a promotional assault on the UK market, where Danone yoghurt SKUs may soon be introduced.
The company has a large presence in France, Spain and Mexico.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. Click subscribe to sign up for ESM: The European Supermarket Magazine