ESM: A Year In Retail – Danone: Embracing The Food Revolution, Issue 4, 2019
Emmanuel Faber, the chief executive of food giant Danone, believes that brands need to adapt to meet the needs of a health-focused, socially-conscious consumer, or risk irrelevance. Stephen Wynne-Jones met him. This article first appeared in ESM Issue 4, 2019.
Danone chief executive Emmanuel Faber is nothing if not adventurous: just hours after ESM met him at the Consumer Goods Forum Global Summit in Vancouver, he was off to scale a mountain (he’s an avid rock climber).
In his native France, you might say he embraces ‘dépaysement’ – the willingness to throw yourself into unknown situations, apprehensive yet brimming with excitement. And as the leader of one of the world’s biggest consumer goods firms, he wants to take this audacious spirit into the food arena.
“Today, people the world over are reinventing how to eat, drink and socialise over food experiences,” he explains.
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