General Mills has launched the ‘manufacture to donate’ initiative to distribute $5 million worth of food products to food banks in a bid to alleviate hunger among vulnerable people amid the COVID-19 pandemic.
The Cheerios maker has teamed up with the US-based non-profit hunger relief organisation Feeding America to distribute whole grain cereals, frozen whole-grain waffles and granola bars to a network of 200 food banks.
The company has also launched a paid community service programme for its Minnesota-based employees in Minneapolis to redirect their work hours to serving hunger relief non-profit organisations.
'Unprecedented Times'
Jeff Harmening, chairman and CEO of General Mills, said, “During these unprecedented times, we know that our food and our employees can play an important role in helping feed people facing hunger in our communities.
“Our teams are proud to produce food the world loves and needs right now when there is such a critical demand.”
The company’s manufacturing plant in Chanhassen, Minnesota, is one of the locations manufacturing food for this charitable initiative.
The initiative is the latest in a series of actions announced by General Mills to support its employees and communities in response to the impact of COVID-19.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.
