Improving The Value Chain – ESM Chats To The Consumer Goods Forum's Ruediger Hagedorn
The COVID-19 crisis has helped to bolster the digitalisation agenda and the development of e-commerce, with retailers and consumer goods firms also striving to cut costs and better adapt to changes in how they source and sell products.
The Consumer Goods Forum's E2E Value Chain umbrella initiative aims to drive efficiency in retail and CPG, and develop solutions that benefit the entire supply chain. ESM caught up with Ruediger Hagedorn, director of the E2E Value Chain initiative.
Q. Digitisation is one of the hot topics in retail and consumer goods at the moment. Do you think businesses know the best way to go about digitising their operations?
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