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Lower European Tissue Prices To Squeeze Essity's Profit

Published on Jan 23 2020 7:00 AM in A-Brands tagged: Sweden / Paper Products / Essity

Lower European Tissue Prices To Squeeze Essity's Profit

Leading office tissue paper supplier Essity said easing pulp prices meant it had to cut the cost of some products, hitting first-quarter earnings, after it reported a jump in fourth-quarter profit.

Operating profit before amortisation and items affecting comparability rose 37% from a year earlier to SEK 4.74 billion (€450 million), roughly matching analysts' average expectation in a Refinitiv poll.

Sales Performance

The world's biggest maker of hygiene products for businesses under the Tork brand, and incontinence products under the TENA brand, said easing pulp and energy costs, higher product prices and higher sales helped lift profits.

But the drop in pulp prices has also resulted in pressure from retailers to roll back recent years' product prices hikes.

Chief Executive Magnus Groth told a news conference the price cuts agreed were smaller than he had feared. The division accounts for around 40% of group sales.

Tough Markets

After its 2017 listing, tough markets and a sharp rise in pulp prices put pressure on Essity, which also ranks second globally in consumer tissue such as toilet paper and handkerchiefs, under a range of brands including Edet and Vinda.

But pulp prices eased in 2019 and Essity's shares had by Tuesday's close climbed 41% over the last 12 months.

Groth saw unchanged raw material costs in the first quarter from the fourth. Any product price hikes in 2020 were most likely on personal care products in emerging markets, he told Reuters. The Personal Care division sells incontinence and feminine care products, and baby diapers.

Groth said that, faced with mounting distribution costs amid driver shortages and high fuel costs, Essity would this year invest in digital tools aimed at making a large logistics apparatus more efficient.

New IT systems would help better predict demand swings, adapt production and optimize delivery routes, he said in an interview. "This is an area where we see large potential but that we haven't been prioritising much".

As most of Essity's products are bulky, retailers often require deliveries at least once a day.

Essity's shares reached record last week after the group's Chinese holding Vinda issued a robust earnings forecast, pointing to the easing raw material prices.

News by Reuters, edited by ESM. Click subscribe to sign up to ESM: European Supermarket Magazine.

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