Nestlé Strengthens Ice Cream Production in China
Nestlé is strengthening its ice cream business in China with a RMB 100 million (more than CHF 15 million) investment in its factories in Tianjin and Guangzhou, according to the company’s website.
The world’s largest food company has opened a new production line in Tianjin to produce its Nestlé 8Cubes brand, while increasing its cold storage capacity in Guangzhou.
Nestlé 8Cubes, available only in China, is a shareable bite-size snack comprised of individual ice cream cubes with a chocolate and sesame seed coating.
“This investment will enhance our ability to meet increasing consumer demand for our products,” said Ouyang Kai, vice president of Nestlé Greater China Region’s Ice Cream Business Unit. “It also underlines our confidence in the long-term dynamics of the Chinese market.”
© 2015 European Supermarket Magazine – your source for the latest retail news.