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Nivea-Maker Beiersdorf Says Business Improved Significantly In Q3

Published on Oct 28 2020 8:39 AM in A-Brands tagged: Trending Posts / Skincare / Beiersdorf / Nivea

Nivea-Maker Beiersdorf Says Business Improved Significantly In Q3

German consumer goods firm Beiersdorf, best-known for its Nivea skin cream, said its business significantly improved in the third quarter after the coronavirus pandemic caused a revenue drop in the first half.

Sales for the first nine months came in at €5.7 billion, the Hamburg-based company said, a decline of 8.5% on the year after the pandemic-induced slump.

In Western Europe, sales were down 10.8% on the same period last year, due to 'weak market developments' in Germany, France, Spain, and the United Kingdom as a result of the pandemic, the company said. In Eastern Europe, the drop in sales was 5.5%.

'Held Our Ground'

“The company’s results improved significantly in the third quarter," commented Stefan De Loecker, chief executive. "We held our ground well in a skin care market that remains difficult and won market share in all skin care categories.

“Nevertheless, the COVID-19 pandemic has large parts of the world firmly in its grip. It is still not possible to predict when the situation will improve sustainably. We are in a competitive position in this challenging market environment and are strengthening our position by continually implementing our C.A.R.E.+ strategy.”

Beiersdorf expects operating profit (EBIT) margins to be significantly below prior year's level, it added.

News by Reuters, edited by ESM. Click subscribe to sign up to ESM: European Supermarket Magazine.

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