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Pandemic To Trigger A 'New Wave' Of Retail And Product Innovation, Accenture Study Finds

Published on Apr 19 2021 8:58 AM in A-Brands tagged: Featured Post / Trending Posts / Innovation / New Products / Accenture / Paywall / COVID-19

Pandemic To Trigger A 'New Wave' Of Retail And Product Innovation, Accenture Study Finds

The COVID-19 pandemic has changed the way people live, work and socialise, and is likely to trigger a new wave of innovation from retailers and consumer goods firms as they shift from reaction to reinvention, a new survey by Accenture has found.

According to the survey, which involved close to 10,000 respondents in 19 countries, some 95% of consumers have made 'at least one change to their lifestyle' that they expect to be permanent, while close to half (46%) said that they either 'don't intend to travel at all for work' or will cut their business travel by half after the pandemic.

Some 79% of respondents also said that they would be keen to work from a 'third space', a location other than their home or place of employment, a form of 'creative pragmatism' that could boost hospitality locations after the pandemic subsides, said Accenture.

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