Revival Hopes Dashed As Ad Giant WPP's Forecast Sends Shares Diving
Published on Mar 2 2018 8:44 AM in A-Brands tagged: Trending Posts / WPP / FMCG / Advertising / Martin Sorrell
Martin Sorrell knows a few things about disruption, having built a global advertising empire from scratch from a shell of a company that made wire baskets.
But the tectonic shifts now shaking the industry have put the world’s largest advertising group and its 73-year-old chief on the defensive.
On Thursday, WPP Plc announced a bleak outlook, following two cuts to its sales forecast last year that Sorrell called embarrassing.
Shareholders anticipating a rebound from the company’s worst annual performance since the financial crisis were left disappointed.
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