DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5

Soft Drinks Sales in Italy Down By 25% Since 2009

By Branislav Pekic
Share this article
Soft Drinks Sales in Italy Down By 25% Since 2009

In spite of recent summers in Italy getting progressively hotter, sales of soft drinks in the country have fallen by 25% since 2009, a study has found.

As a result, Italy now ranks second to last in Europe in terms of soft drink consumption per head, according to a study commissioned by Assobibe, the Italian association of companies that produce and sell non-alcoholic drinks.

The sector employs 80,000 people across Italy.

Value To Economy

The production and sale of soft drinks generates a total direct and indirect value of €4.9 billion to the economy, equal to 0.29% of Italy’s GDP and contributes around €2.3 billion in tax to state coffers.

Of the €4.9 billion in added value, €800 million is generated by production companies, €1.1 billion by raw material suppliers and €3 billion from the marketing phases of finished products.

ADVERTISEMENT

The Italian soft drink sector consists of 80 companies with 100 production facilities that produce and market soft drinks, non-alcoholic aperitifs, energy and sports drinks and ready-made teas.

In Italy, consumers pay a VAT rate on soft drinks that is among the highest in Europe (22% compared to an average of 10%), unlike other foods that have rates of 4% or 10%.

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.